For photographers, delivering a high quality experience to your clients is essential for success. From the initial contact to the delivery of the final products, it’s important to exceed expectations and make sure clients have an unforgettable customer experience. Here are 6 reasons why delivering a memorable client experience is key for photographers.
GAIN CUSTOMER LOYALTY
Customer loyalty ensures your calendar each year is booked, who wouldn't want to sell out of sessions just 3 months into your new season!
WORD OF MOUTH OR CLIENT REFERRALS
Let's face it, word of mouth is way cheaper than advertising. People love to rave about an awesome experience as well as their amazing photos.
TO BE ABLE TO CHARGE MORE
Once you gain loyal customers, who refer other clients, your schedule books quicker and your in demand by everyone, now it's time to raise your prices. Your offering more than just portraits it's the experience.
TO DELIVER ON YOUR PROMISES EVERY TIME
Communicating with the customer needs to be authentic and real. If you promise them 2 week delivery then make sure you deliver in that 2 week time frame. You need to over deliver in your promises and provide value added material
TO HAVE CONSISTENCY IN YOUR BUSINESS AND WITH YOUR CLIENTS
Every customer gets the same experience whether it's a senior, family or wedding.
TO LIVE A HAPPY LIFE WITH HAPPY CUSTOMERS
When your customers are happy you will be living your best life!
Big Mistakes Photographers Make
Being a photographer is hard, juggling everything from editing, social media, marketing, bookkeeping, creative, blogger, etc. it’s a lot to take one, not following through on promises to your clients is the biggest mistake photographers make.
Here is a list of other mistakes:
Not being honest upfront
Not communicating
Not clearly stating expectations
Booking a session and forgetting about the client until the day before
Not providing value added tips or recommendations to create a flawless easy flowing session.
Not putting yourself in your clients shoes
If you are a photographer and you are looking to improve your client experience and not sure where to start download my FREE Guide “How to Provide a Stellar Client Experience”. You will find my Complete Client Experience workflow from inquiry to delivery and beyond.
Looking for more? Branding, marketing, editing tips, templates, how to set goals and grow your business check out SMP 1:1 Mentorship a 90-Minute online call. In the 1:1 mentorship we will touch on your why, your brand marketing, camera settings, workflow, editing, and so much more. This program is for everyone no matter where you are in your photography journey. It is specifically catered to you and what you need, you can ask me anything and everything. I am so excited to be offering this opportunity to you to help scale your business.